This is one of my favorite design jobs.
The place, Vietnamese cuisine Take-away, originally started out being called "Lychee Lee´s Delivery" and the overall look was very conservative and very...boring.
Thankfully, in the eleventh hour (normally NOT a good thing) the owners decided to change the name to something far more dynamic, funny and fresh: "Me So Hungry". For those that don´t know, the name is a pun on the song "Me so horny" by Miami rap group 2Live Crew.
I recommend that the logo and overall look of the "brand" should be more cartoony and simple, with inspiration from asian noodle and toy packaging. The owners and myself wanted the logo and name to distance itself from traditional and oldfashioned oriental restaurants. The final design is much fresher, positive and with a playful style that suits the name.
The typefont is hand written and cleaned up in Adobe Illustrator.
menu card and outdoor advertising.
2 wall decorations, each over 1 meter tall.
Ingen kommentarer:
Send en kommentar