Dreamhack Booth Design

World's largest gaming event in Sweden

2 times a year the world's largest LAN gaming event spanning 72 hours takes place in Jönköping in the southern part of Sweden with over 25.000 visitors and pro gamer participants.

I art directed this booth in collaboration with the internal SteelSeries marketing department. Final booth contruction by Arting.I also art directed the photoshoot with pro gamers Zeus and Olufmeister printed on the (final) sides of the booth.
Made in the winter of 2014.

Booth mockup overview (by Arting)

HeltNormalt.dk Website Concepts

Website logos and style concepts

For the danish humor website HeltNormalt.dk created by danish filmmaker, comedian and satirist Anders Morgenthaler and danish stand up comedian Michael Wulff.
I worked on these logo treatments and style proposals for new categories on the site.
I also worked on several ideas for funny photomanipulations and cartoony pictures that commented on the political climate or weird situations happening around the world.

Humoristic Photomanipulations 

Logo treatments for football comedy site Selvhenter.dk / Curved.co.uk

Logo sketches

My propopsals were never used, because the sites were dropped. Except for the Selvhenter logo and top banner that was used online and printed in the danish newspaper BT.
Made in 2012-13.

Internet Gaming Café in South Korea

SteelSeries Branding

Working with a Korean vendor and interior design agency, I art directed this SteelSeries branded internet Café.

Art direction, concept development and design of entire interior of an internet gaming Café (PC Bang) in South Korea.

Below: 3D renders made by agency.
Made in 2015.

SteelSeries Company Values Posters

Internal Branding

To use as internal branding I made these posters to communicate the company's core values to the many employees in Europe, USA, Asia and Australia. These posters are printed in A1 size, framed and hung in the SteelSeries offices around the world.

I am proud of how they turned out. It is hard to illustrate a single word in an original way that also speaks volumes about the company brand and the world of gaming which it exists within.
The versions displayed below are the Screensaver versions.

Media: Photoshop CC