World's largest gaming event in Sweden
2 times a year the world's largest LAN gaming event spanning 72 hours takes place in Jönköping in the southern part of Sweden with over 25.000 visitors and pro gamer participants.
I art directed this booth in collaboration with the internal SteelSeries marketing department. Final booth contruction by Arting.I also art directed the photoshoot with pro gamers Zeus and Olufmeister printed on the (final) sides of the booth.
Made in the winter of 2014.
Booth mockup overview (by Arting)
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