Brand Concept

Concept for imaginary Copenhagen Horror Film Festival.

Since Copenhagen doesn´t have a horrorfilm festival, I had to make up my own.

Using simple type and silhoette shapes instead of typical black and dark photographic mages in order to catch the viewers attention. The copy is meant to provoke the viewer and drag them into the exclusive club of horror film fans.

A pair of false Dracula teeth are used as trademark,
reminding festival goers not to take anything too seriously.