Yas Marina Circuit

Merchandise Concept


Yas Marina Circuit is a newly built Formula1 race track in Abu Dhabi.
I designed 3 lines of mechandise for a merchandise firm located in Abu Dhabi
Each line has a distinct style and concept.

Style 1:

 Applied to merchandise:

 Style 2:

 Applied to merchandise:

 Style 3:

 Applied to poster and merchandise:

Me So Hungry

Logo, menu and display design

This is one of my favorite design jobs.
The place, Vietnamese cuisine Take-away, originally started out being called "Lychee Lee´s Delivery" and the overall look was very conservative and very...boring.

Thankfully, in the eleventh hour (normally NOT a good thing) the owners decided to change the name to something far more dynamic, funny and fresh: "Me So Hungry". For those that don´t know, the name is a pun on the song "Me so horny" by Miami rap group 2Live Crew.

I recommend that the logo and overall look of the "brand" should be more cartoony and simple, with inspiration from asian noodle and toy packaging. The owners and myself wanted the logo and name to distance itself from traditional and oldfashioned oriental restaurants. The final design is much fresher, positive and with a playful style that suits the name.

The typefont is hand written and cleaned up in Adobe Illustrator.

menu card and outdoor advertising.

2 wall decorations, each over 1 meter tall.

Kazims Kitchen

Logo & signage design

Logo design for a local diner/take-away restaurant, with Afghan roots.
I designed the logo from scratch, with feedback from the owners.
As you can see on the following image, I went throuh a lot of sketches before a general direction was chosen.

Above: Final Logo design + 2 funny ideas for special ketchup and mustard labels

A LOT of sketches..

Finally the logo as a sign outside the restaurant.

Sadly the place closed down a year later, but I was lucky to get some photos.

I am very pleased with the final results.