Esport Champions

SteelSeries Gaming Gear Bundle

Marketing campaign and visual design.

Esport Champions Logo

Advert

Gaming Gear Collection Retail Box (Bundle)

Teaser video

Esport Champions Video Interview part 1: Dendi, Forest, Harstem and Xpeke

Social Media Images

Web Banner

Web Takeover

Advert Credits

Concept: Nikolaj Holm Christensen & Nikolaj Birgens

Art Direction: Nikolaj Holm Christensen

Graphic Design: Nikolaj Holm Christensen & Kristopher Andersson

Photography: Anders Hybel Braüner 

Make Up Artist - Sara Sofia Kasper - www.facebook.com/sarasofiakasper.mua

Retouch: Drasko Petric - http://drasko.dk/

Video Credits

Featuring:

Dendi - Daniil Ishutin

Harstem - Kevin de Koning

Forest - Patrik Lindberg

XPeke - Enrique Martínez

Interviewer - Marc Winther

A Butter Side Down Production.

Director / DoP - Anders Hybel Braüner 

Director / DoP / Editor - Andreas Hüttel

Lighting Technician - Jesper Westh

Make Up Artist - Sara Sofia Kasper - www.facebook.com/sarasofiakasper.mua

Steelseries Crew:

Concept & Art Direction - Nikolaj Holm Christensen & Nikolaj Birgens

Titles / Logo Design - Nikolaj Holm Christensen

Sponsorship Manager - Marc Winther

Social Media Manager - Phillip Rasmussen

BTS Still Photos - Timo Geib

Soundtrack:

Sokar - Come On Take Me Over

The Passion HiFi - Chill Step Trap Beat

The Passion HiFi  - Final

The Passion HiFi - First Contact

The Passion HiFi - Hard Silence

Thank You:

Fnatic Team

Natus Vincere Team

Ninjas In Pyjamas Team

Filmed at Grasshopper Studio Copenhagen 2014

(C) Copyright 2014 SteelSeries Aps. All rights reserved.

For more info about Esport Champions visit:

www.SteelSeries.com/Champions

Be The Gamer You Really Are

SteelSeries Trade-In campaign for South African markets

Poster

Video Commercial

Trade-in form

Horizontal web banner

Website takeover

Web Banner

Poster in store

Behind the Scenes

Concept - Nikolaj Holm Christensen & Jacob Bolvig, SteelSeries

Art Director - Nikolaj Holm Christensen

Producers - Aske Rif Torbensen & Nikolaj Holm Christensen

Director - Aske Rif Torbensen

DoP - Martin La Cour

1st. Ac - Esben Frese

Editor - Martin Nygaard Friis Hansen

Color grading - Tobias Bach Hansen

Music - MANKY

Sound design - MANKY

Actor - Jesper Bakager

Tactical gear - Kireru.dk

All gaming peripherals by SteelSeries

Steelseries - my best work of 2013-14

I work at SteelSeries as a Senior Art Director in our creative department, creating advertising concepts for new products, organizing photoshoots, and as a graphic designer of adverts, banners, packaging, web content, etc.

Here are some of the best stuff I have been responsible for in 2013.

It's cold at the top.

Promotion for Frost Blue products bundle.
This was my first big assignment when I began to work at Steelseries in february.I was responsible for concept development, project management of the preproduction, photoshoot and postproduction.

Concept: Placing the Frost Blue products (headset, mouse, mousepad) inside giant icecubes in front of swedish pro gamers team Ninjas In Pyjamas (The worlds leading Counter-Strike team) in an icey setting. Pretty simple.

But in reality it was not that simple. The ice had to be real. It could easily look fake if it wasn't.
So we got an icesculptor to bring ice blocks and tools to the photoshoot, and we had the NIP team flown in from Sweden. Thankfully 100 kg ice blocks don't melt very fast.

Photographer: Klaus Vedfeldt
Retouching: Drasko Petric
Make-up: Sara Sofia Kasper
Icesculpting: Ice-Team.dk
Models: Ninjas In Pyjamas (NIP)

Behind The Scenes

Cool Tools

Friberg - F0rest - Fifflaren = Ninjas In Pyjamas

Set-up

Matching sketch to picture

Carving the ice

Taking a break

Bring The Heat!

Promotion for Heat Orange products bundle.

Concept: Continuing the concept that was started in the Frost Blue advert, this time placing the Heat Orange products inside a vulcanic scenario in front of the NIP guys.

How the lava stone effect was made is actually pretty simple, but that is my little secret :-)

Photographer: Klaus Vedfeldt
Retouching: Drasko Petric
Make-up: Yunah Radecker
Models: Ninjas In Pyjamas (NIP)

Flux Headset Campaign - Design Your Own Headset...

Promoting the Flux headset and the online costumisation tool (Flux Configurator) that allows costumers to chose colors on the various parts of their headset.

Concept: Showing how the different color schemes of the Flux can fit into various fantastic scenarios. And at the same time tell a story that relates to different gaming genres; Shooters, Strategy, Multiplayer, racing, fight games.

I photoshopped all these scenarios from scratch, using textures, photo cut-outs, etc. I also took some photos of a military helmet, ammonition and palmleaves for the Jungle Warfare concept.
The only stuff that is rendered as CGI images are the headsets. The rest is photoshop magic :-)

H - Series Headsets Campaign

Promote the H-Series headsets (9H, 5Hv3, 3Hv2).

Concept: Sound is very important to progamers, so we focused on the experience and the many details that a headset will pick up during a game; Footsteps, team members speak, gunfire, approaching enemy missiles and so on...We used real progamers wearing our headsets and I photoshopped the background.

I photoshopped all these scenarios from scratch, using textures, photos, cut outs, etc. Nothing is CGI.
The only thing that was shot on film are the gamers wearing the headsets.

Photography: Nikolaj Holm, Nikolaj Birgens
Photoshop magic: Nikolaj Holm

That's it for now. I will update with new projects soon. There are a lot of stuff that did'nt make it into this post. Mostly because I wanted to display the most creative and fun stuff.

Feel free to contact me with any questions or comments. Or write a comment below.